William Hill Bookmaker Review

The largest UK Bookmaker processing over 1 Million betslips a day - that's a lot of bets!

After a failed attempt to start a bookmakers in 1925 the young William Hill moved to London in 1929 and began an illicit career of taking gambling bets on greyhounds.

At this time betting was illegal however he managed to exploit a loophole in the law that allowed postal or credit betting even though you were not allowed to bet with pure cash.

This was a very clever guy and in 1944 he produced the first football fixed odds coupon and in 1954 he took over a shell company and gained a listing on the London Stock Exchange.

In 1966 he opened his first retail outlet – a few years after Ladbrokes but his death in 1970 meant he was unable to put his bright mind to work and build the William Hill Empire.

In 1971 the company was acquired by Sears Holdings and then proceeded to be bought and sold much like Coral’s. William Hill has been owned by Grand metropolitan, Brent Walker and Nomura Banking Group before being bought out by venture capitalists in 1999.

In 2005 William Hill bought just over 600 betting shops from Stanley Leisure (Stanley bet, not to be confused with Stan James) and for a while they were the biggest retailer in the UK by number of shops although Ladbrokes global positioning meant they had a much higher volume.

William Hill owns Sunderland and Brough park Greyhound Stadiums as well as a turf accountant in Leeds.

Interesting fact: The current Chief Executive, Ralph Topping worked his way to the job after taking a Saturday job at the bookie in 1973.

In November 2008 William Hill went into partnership with Orbis (latterly OpenBet), and Israeli software company Playtech, in an attempt to correct the failings of its own in house online software program. This decision has been proved to be a massive success with Playtech being recognised as one of the industry leaders in online software technology. As part of the deal Playtech now owns nearly 30% of the online trading arm of William Hill.

From its humble beginnings William Hill now operates worldwide, employing approximately 16,600 people with main offices in the UK, Republic of Ireland and Gibraltar They are the largest UK operator processing over 1 million betting slips on any given day.

Highlights:

• Public Limited Company.
• Agreement with Playtech means they are at the cutting edge of technology.
• In house radio station, in play betting, huge range of markets.
• Excellent odds and offers.

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