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Sky Bet was brought into life with BSkyB's acquisition of Sports Internet Group in July 2000 which amalgamated the small bookmaker Surrey Sports with two other companies; Planet Football and Opta Index.
Surrey Sports was rebranded in July 2002 to create Sky Bet.
In December 2006 sky purchased online betting companies totalbet and ukbetting and these were consolidated into Sky Bet after BSkyB's purchase of 365 Media Group.
Sky Bet is featured prominently on the 365 media group websites (sites like football365.com) as well as skysports.com thanks to their common ownership and proximity (they are based in nearby Leeds).
Based in Leeds, Yorkshire , SKYBET is the online sports betting division of Sky Broadcasting Company.
Interestingly SkyBet is one of the few sports betting companies in the UK not to operate traditional high street shops.
Sky Bet is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
History:
Sky Bet was brought into life with BSkyB's acquisition of Sports Internet Group in July 2000 which amalgamated the small bookmaker Surrey Sports with two other companies; Planet Football and Opta Index.
Surrey Sports was rebranded in July 2002 to create Sky Bet.
In December 2006 sky purchased online betting companies totalbet and ukbetting and these were consolidated into Sky Bet after BSkyB's purchase of 365 Media Group.
Sky Bet is featured prominently on the 365 media group websites (sites like football365.com) as well as skysports.com thanks to their common ownership and proximity (they are based in nearby Leeds).
One of the things that I like about Sky and their related companies is that when they go into a market or do something they have the money to do it properly and make a success of it. Take the SKY cycling team for example.
It’s a little known fact that Sky own Oddschecker.com the popular online odds comparison service so you can be sure that they know what they are doing when it comes to online betting and gambling markets.
Sky Bet is controlled by Sports Internet group Limited which are the BskyB subsidiary that handles The online marketing activities for BskyB
See more info at Companies House
Highlights:
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Skybet bring you a full range of betting markets and events through easy to use software and excellent customer service.