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Betfair Bookmaker Overview
Established in 2000 Betfair is one of the most innovative bookmakers in the marketplace. There are two sides to their betting platform which are the standard fixed odds that you see at most bookmakers and the “Betting Exchange” where you go head to head with other punters trying to make your knowledge the edge in the market.
The Betting Exchange is the cornerstone of Betfair and is what helped it to become the betting behemoth that it is today. By allowing customers a common collective base on which to wager against each other rather than against a traditional bookmaker customers can often eke out a much bigger odds advantage than by traditional means.
Betfair makes its money by taking a small commission on every transaction (sound familiar) and therefore the odds that you gamble with should be better than what you would receive by fixed odds betting.
The main advantage of this model is that Betfair gets to make its money whether you are a winning or losing player much the same as poker. Winning players have no need to fear having their accounts shut down with no redress as is the case with several traditional high street vendors.
The betting exchange has moved and evolved with the times allowing “trading” to continue when the event starts and enabling “cash out” with the financial calculation managed for you.
Today's Betfair exchange processes over 1.2 billion bets per year with a trading value of 56 billion – more than all the European financial stock markets combined.
Bonuses And Promotions
Place a £10 bet on any single sports book event and get a free £30 bet credited to your account. Your bet must be at odds of 1/5 or greater to qualify for this free bet. You will receive three £10 bet tokens which you can use on either the fixed odds service or the Betting Exchange.
Recently Betfair introduced the “Price Rush” feature which enhances the price on major events and gives you even better odds.
Banking And Customer Service
Email and telephone support is available 24/7 and live chat is also available round the clock to deal with any issues that may arise.
This bookmaker has extensive banking options and provides support for all major currencies and languages.
From humble beginnings Betfair has evolved over the years from what was a “before its time” exchange idea into a betting powerhouse that is the envy of the industry.
One of the most noticeable features is the simplistic navigation making a wealth of information and betting markets very easy to find.
Aside from sports betting Betfair also offers a huge range of slots games and has recently begun offering Virtual Sports for those of you who get bored between matches!
The mobile betting App is one of the best in the business and makes it very easy to place and track your bets whilst on the move.
If you like the idea of betting against fellow punters and making mugs of them or simply want to place fixed odds best and avail yourself of a "Price Rush" then this is a great place to spend your time.