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Bet365 is undoubtedly one of Britains'' biggest success stories. From its origins in a portakabin in Stoke on Trent, Bet365 has since grown to become the 16th largest private company in the UK.
There is very little published about Denise Coates but she is the one credited with developing a sports betting platform and trading team. It would be interesting to find out what technology skills she has but she seems to be publicity shy and there is not much detail.
Her father Peter Coates is the chairman of Stoke City so he could do with some in play action to raise some money for a few players! Just kidding. He was also one of fourteen children so he could probably put out a family football team on the pitch!
The Bet365 business was launched in March 2001.
Obviously Denise was smart enough to see the potential of online betting in the early days of the internet. As the managing director of the Bet365 retail chain started by her father in 1974 she was in a good position to spot the potential in this huge market.
To get it off the ground they borrowed £15 million pound from those friendly RBS people (Liverpool fans take note) and grew so quickly and successfully that they sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS.
Bet365 has since grown into one of the world’s largest online gambling companies with its reported figures to March 2010 showing amounts wagered on Sports at £5.4 billion, revenues of £358 million, and an operating profit of £104 million.
Denise Coates continues to run Bet365 and according to a recent interview claimed that the owners would never be floating the company on the stock exchange.
Bet365 are one of the world’s leading online gambling groups with over 2.8 million customers in 140 different countries and considered by many to be the most reputable bookmaker in the world today.
They must make decent money to pay Ray Winstone for doing those comical in play adverts!
Denise really has her finger on the pulse of what online betting is all about and Bet365’s in play betting is an unrivalled platform for fans of that betting genre and shows that the company is committed to investing a lot of money in technological development.
Mobile betting is well supported here and probably the most advanced in the industry.
With their £200 sign up bonus this is the first account you should open when you start sports betting. Not only do you get excellent market coverage and superb odds but also live television streaming and in play betting make this the top bookmaker to place your bets.